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Planet Traveller: growing the green messageComment

Extensive renovations are underway to turn this century-old building in downtown Toronto into a cutting-edge 'green' hotel. In essence, Planet Traveller is a public relations effort. Project manager Tom Rand wants to know more about how to engage the city on a pro-active basis, so that he's not just a developer and building owner, but someone who blazes a trail for Geothermal technology 07/05/08 6:58 PM Comment

Koi Swimwear: The panel weighs inComment20

Koi Swimwear's skinny models sparked up a debate among our readers and our panel members. Regardless, our panel members are bullish about Jennifer's sexy venture but they see some holes in her current business. The Globe and Mail's retailing reporter Marina Strauss joined our panel discussion to help Jennifer Bharti swim to the top 20/04/08 5:33 PM Comment20

Auctionwire: The panel provides directionComment3

Joshua Gold wants to run the world's largest online auction business. Thanks, in part, to his links with eBay, he's helped charities raise over $62 million. The questions now for Gold: how to build on his success; and how to manage his partnership with the auction house giant? 14/03/08 8:40 PM Comment3

featured podcast

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Trend spottingComment2

Rick Segal on making the right bets on tech 07/05/08 6:28 PM Comment2

jersey

Custom jersey designer wants to turn proComment

THE COMPANY: SULTAN APPAREL. The challenge: Expand operations, without sacrificing the quality of your product. The plan: Hire a sales force that can push your threads with key decision makers. The payoff: Doing what you love - full-time 05/05/08 10:34 AM Comment

Wednesdays with WXN

donna

Networking without leaving your desk

Donna Messer on making connections 06/05/08 3:23 PM

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Discussions

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robinson

Good deeds or green hype?Comment

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johnston

How to get to what you wantComment

Earlier Discussion

maggie

Succeeding in social mediaComment

Discussion archive

Interviews with Leaders

Susur Lee

Michael Budman

The co-founder of Roots on growing your business without a plan. Play video

Rick Waugh

Rick Waugh

The Scotiabank president and CEO on why businesses should hire more women.Play video

Sherbourne Health

Sherbourne Health

Urban primary health care centre promotes wellness to Toronto's diverse communities with electronic health records.Play video

Interview archive

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books

Bruised and buffeted, but booking on successComment7

The company: Frog Hollow Books. The Challenge: Remain competitive in an volatile Industry. The Plan: Generate greater involvement in the community. The Payoff: Grow a strong local client base 28/04/08 10:38 AM Comment7

 

cereal

Beyond breakfast: Breaking cereal's boundariesComment8

The challenge: Convince customers to eat cereal in the afternoon. The plan: Rebrand with a word other than 'cereal. The payoff: A giant customer base that chows down on cereal all day, every day 21/04/08 10:21 AM Comment8

 

studio

Featured article: Producer losing faith in church-based studioComment1

The company: Basque Studios. The challenge: Rebuilding a recording studio's client base: The plan Re-brand the business. The payoff: Big-name artists with big-time money 14/04/08 10:54 AM Comment1

 

dough

They need the dough, and a new planComment

The challenge: Keeping afloat in the face of rising commodities prices. The plan: Boost sales by baking for larger companies. The payoff: Curbing some of the costs of wheat prices, while maintaining product quality. 07/04/08 10:39 AM Comment

 

baby dvd

Cashing in on the new baby boomComment1

THE COMPANY: Liandrea Productions. The challenge: Find a way to tap into the multibillion-dollar baby business. The plan: Change business model to more specialized baby niche. The payoff: Brand awareness that will lead to more revenue streams 31/03/08 11:44 AM Comment1

 

borovan

Striving for a big biteComment1

The challenge: Attract more traffic to its meal-planning website. The plan: Optimize access to the site. The payoff: Slice off a profitable wedge of this crowded market 24/03/08 10:31 AM Comment1

 

clapp

Reach for your goals, but don't be stretched thinComment

The challenge: Concentrate on business development. The payoff: New clients for her personal trainers means more money. The plan:Delegate mundane tasks to virtual assistants 17/03/08 9:51 AM Comment

 

andpop

Giving entertainment news that extra popComment

The challenge: How to increase web traffic with a tiny marketing budget. The plan: Make the site user-friendly and target a narrower audience. The payoff: Consistent readership from a niche fan base 10/03/08 4:48 PM Comment

 

bike inside

Shifting a bike tour into higher gearComment

The challenge: Attract new, younger customers. The plan: Become an industry expert through media outreach. The payoff: A new generation of customers ready to travel 03/03/08 10:30 AM Comment

 

windfarm

The push for windfalls from wind powerComment3

The challenge: To generate renewable energy. The plan: Get primary wind farm sites up and running. The payoff: Cash in on the need for renewable energy 25/02/08 11:05 AM Comment3

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