Cecily Ross
From Saturday's Globe and Mail Published on Saturday, Jul. 14, 2007 12:00AM EDT Last updated on Friday, Mar. 13, 2009 11:29PM EDT
They can't leave well enough alone. Oreo, the iconic cookie, is undergoing yet another renovation. And to what end? To sell more cookies, it looks like.
As if they need to. According to Wikipedia, the makers have already sold 490 billion since their introduction in 1912.
How many ways can you redo a cookie? We've lived through flavoured Oreos (strawberry, peanut butter, mint and caramel - ugh.) We've had mini Oreos (why bother?) and golden Oreos (Puh-lease!).
Remember white-chocolate Oreos and milk-chocolate Oreos, reverse Oreos, chocolate-fudge-mint-covered Oreos and 100-calorie Oreos? Where are they now? Off the shelves or at least off the radar. Why? Because there's nothing wrong with the original Oreo. Or is there?
The shape could be improved. Round, after all, is not that great for the famous milk dunk, as the creator of the new oblong Oreo Dunkers figured out. Baked into each biscuit are instructions on how long to leave the cookie in the milk to achieve the desired degree of sogginess, and where to hold it so your fingers don't get wet.
Great idea. Pity the Dunkers are going to be available for a limited time only. They may catch on. (And, yes, you can still twist and lick.)
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