Globe and Mail Update Published on Thursday, Oct. 23, 2008 12:00AM EDT Last updated on Tuesday, Mar. 31, 2009 9:02PM EDT
Who says real ladies don't drink beer? They do if Peroni Nastro Azzurro — a light Italian lager that has just hit Canadian shores this week — has anything to say about it. Never one to miss a golden marketing opportunity chock-a-block with thirsty, skinny women, Peroni launched its premium import with a pop-up boutique on Bloor Street's Mink Mile a couple weeks ago and will have a "runway" debut as the official beer for L'Oreal Fashion Week in Toronto.
We're not sure if that means the models will be tipsy on the crisp bevvie as they leg it down the catwalk, but one can dream. Available at the city's "stylish" lounges, bars and restos, and, if you live in Ontario or British Columbia, your friendly neighbourhood liquor store. From $11.80 for 6. www.peroniitaly.com.
— Leah Rumack
Join the Discussion: