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Charcuterie: Will it stay or will it go?

From Wednesday's Globe and Mail

You can't lift a wine glass at a high-end restaurant these days without bumping into a charcuterie plate.

The nose-to-tail movement is going strong, popularized in the past few years by British chef Fergus Henderson and his prudent philosophy: "If you're going to kill the animal it seems only polite to use the whole thing."

Combine this "waste not, want not" sensibility with the eat-local movement, and suddenly the desire to sample pancetta and smoked mackerel, cured only metres from the table where you're sitting, seems impossible to resist.

But is this craving simply a passing trend, or is it indicative of a permanent expansion of a chef's repertoire? Depends whom you ask.

Chef Chris McDonald of Cava in Toronto thinks the charcuterie plate is an infatuation that will disappear as people get tired of eating high-fat food whenever they go out.

He may be right. But trends can inspire an attitude change as people become more aware of what they've been missing.

Since opening the Toronto restaurant Cowbell, chef and owner Mark Cutrara has noticed a willingness to taste outside the comfort zone.

"The nice thing is that consumers are becoming more informed and adventurous," he says. "Now I serve an amuse of whipped lardo on a crostini and people can appreciate the full feel and texture. Years ago it would have been unthinkable to eat fat."

But we may be at a tipping point just as demand for local charcuterie grows, and its future may have more to do with production logistics than with changing consumer tastes.

Smaller businesses often struggle to balance the infrastructure expenses required to meet health and safety regulations, which are more easily met by industrial producers.

Becoming federally licensed (so you can sell products outside your province) can be extremely difficult and cost-prohibitive for most small producers.

Jérôme Dudicourt, manager of Oyama Sausage Co. in British Columbia, says that when it is difficult to cross provincial borders with our own products, Canadians cannot properly support the national terroir or maintain and encourage traditional skills. "The government needs to get more flexible to ship within Canada," he says."

Events such as the Aylmer Meat Packers scandal and the recent Maple Leaf Foods listeria outbreak put pressure on the government to standardize regulations across the board.

As Dave Meli of the Healthy Butcher, a Toronto shop specializing in certified organic meat, explains: "The minute you're curing, brining, smoking or using salt you're considered a meat processor - no matter what your size."

Cowbell's butcher, Ryan Donovan, says that "most large companies have no problem having a separate parking space for an inspector, or separate change rooms or offices, [which is] next to impossible for the artisan."

For the consumer, the restrictions make it harder to sample salami from another province than to buy sopprasetta from Italy.

No one is arguing that health and safety standards should be loosened for smaller operations; only that the way a safe environment is evaluated could be more sensitive to size.

The Canadian Food Inspection Agency was unable to comment on short notice about the possibility of looking at different regulations for small and large producers. It would say only that its first priority is the safety of food products, and ensuring that regulatory requirements are met to verify that safety.

Steve Alexander, owner of Cumbrae Meats in Toronto, agrees that safety is a delicate area. "Anything air-cured, dried from raw - you're dealing with something that could be dangerous," he says. "... The health department and retail food inspection agencies are really trying to define what you can and cannot do."

As for safety regulations that work for both large and small producers, Mr. Alexander has hope: "A lot of people think we're over-policed on that stuff. You have to be pretty tough, but I think you can do it."

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