Drew and Jonathan Scott
A few Canadians feature prominently in Bob Dylan's new interactive music video for "Like a Rolling Stone," which premiered on the Web Tuesday.
Identical twins Drew and Jonathan Scott, better known as the stars of the W Network show "Property Brothers," and CMT Canada host Paul McGuire appear on two of the 16 virtual TV channels that users can flip through while Dylan's song plays.
On each channel, the characters on screen lip sync the lyrics to "Like a Rolling Stone." The shows on the channels include specially shot versions of "Pawn Stars," "The Price is Right," "Property Brothers," a parody of "The Bachelor," faux news shows and a tennis match.
McGuire plays a TV anchor for a business news network, while the Scott brothers were told to mimic their show as much as possible for the music video.
"I asked what the idea was and they said they wanted to try something new and interactive that's never been done before … and show different personalities from pop culture and every different walk of life," said Jonathan Scott, who added that he was thrilled to participate and has "Like a Rolling Stone" on his MP3 player.
"They said that basically they wanted it to be like our real show except we're unaware that our mouths are moving to the lyrics of the song, so they didn't want us playing it up or consciously singing the song.
"Once we started doing it we realized a lot of the lyrics actually line up with what we talk about in the show, like 'how does it feel to be without a home.' "
While they knew most of the lyrics – or at least they thought they had them right – Drew Scott said lip-syncing them wasn't easy.
"The hard thing is the way Bob Dylan sings, the cadence is different and the rhythm is really different. So to line up our lips was such a tough thing to do," he said.