Do you want to be in Star Wars? Cough up $10 (U.S.) and you have a chance of appearing in Star Wars: Episode VII.
Director J.J. Abrams made the announcement in a new video.
“You get to meet the cast, go behind the scenes and see the whole movie-making process. But more than that, we’ll put you in hair and makeup and wardrobe and you’ll actually get to be in the movie. That’s right. You’ll be. In. Star Wars,” he says.
There are no details on what the role will be.
As Abrams goes on to explain, the opportunity is being given out to launch a new charity campaign called Star Wars: Force for Change.
Run by Disney, Lucasfilm and Abrams’ production company, Bad Robot, the new charity will raise money for UNICEF’s Innovation Labs.
One might argue that if Abrams, Disney and Lucasfilm are truly committed to improving the lives of some of the world’s most vulnerable people, they wouldn’t shoot their movie in a place with an appalling human rights record.
But, moving on.
While $10 gets you the chance to be in the movie, there are options to give more cash, which come with more rewards and, like any other random lottery, a greater chance at being the lucky winner.
For example, pay $100 and you get a limited edition T-shirt; $2,500 gets you a Chewbacca bust; $10,000 gets you a script signed by Abrams and a lightsaber hilt.
The most expensive item costs $50,000: It buys you an advanced private screening of the movie before it has premiered.
The campaign is being run by Omaze, a company that has fused the Kickstarter crowdfunding model and celebrity auctions.
As the Verge reports, a previous Omaze initiative that saw the winner ride with Bryan Cranston to a season premiere of Breaking Bad earned $1.7-million. At a traditional charity auction, the same opportunity raised just $20,000.