Bruno Mars performs during the halftime show of the NFL Super Bowl XLVIII football game between the Denver Broncos and the Seattle Seahawks in East Rutherford, New Jersey, February 2, 2014.BRENDAN MCDERMID/Reuters
One of the biggest blowouts in Super Bowl history was a windfall for celebrity Twitter.
Sunday's 43-8 victory by the Seattle Seahawks over the Denver Broncos had millions of people of tweeting, including many Hollywood stars.
According to Twitter, an estimated 24.9-million tweets went out during the game. The tweeting frenzy peaked when Seahawk Percy Harvin topped off the rout by returning a kickoff for a touchdown to begin the fourth quarter, at which point the social-media site was registering 381,605 tweets per minute.
Of course, anyone who watched the game knew the Seahawks were in it to win it. All the celebrities had to do was inject themselves into the fan fervour.
At the game's midway point, daytime talk host Ellen DeGeneres (@TheEllenShow) weighed in with her typically wry observation, "This is what the Broncos need to do in the second half: score. A lot."
At least pop star Rihanna (@rihanna) waited until the game was over before tweeting, "Congratulations Seattle! Outstanding game!"
Former Secretary of State and possible future presidential candidate Hillary Clinton (@HillaryClinton) employed Twitter to remind people that the big game was on the Fox Network, the sister channel of right-wing news outlet Fox News.
Her tweet: "It's so much more fun to watch FOX when it's someone else being blitzed & sacked."
Naturally, there was feedback from those celebrities who took personal vindication from the Seahawks lopsided win.
Leading the way was the Seattle-born rapper known as Macklemore (@macklemore), who tweeted, "Been waiting my entire life…SEATTLE…WE GOT ONE! What a week."
Also showing her support for Seattle was reality star Khloe Kardashian (@khloekardashian), who tweeted, "Seahawks are on fuego!!!!!"
To the surprise of no one, a few stars took to Twitter to register their take on the much-publicized Super Bowl ads that ran during halftime.
Director/producer Judd Apatow (@JuddApatow) was most impressed with the retro-commercial from Radio Shack, which featured a slew of eighties pop-culture figures, including Hulk Hogan, gymnast Mary Lou Retton, Twisted Sister frontman Dee Snider and a certain wiseacre TV alien.
"I think the best commercial has been the Radio Shack 80's commercial. Alf is aging surprisingly well," tweeted Apatow.
Former American Idol winner Jordin Sparks (@JordinSparks) also picked her favourite sales pitch: "Love that @cheerios commercial. That little girl is SO CUTE!"
And a good percentage of the celebrity Twitter users simply issued witty comments on the Broncos' misfortunes.
Case in point: TV newsanchor Ronan Farrow (@RonanFarrow), who sent out the following tweet in the game's second quarter: "Denver Broncos just really, really eager to get home for Downton Abbey."
Parks & Recreation star Aziz Ansari (@azizansari) probably tried to be too clever, but still remained true to his comedy roots by suggesting a tableau obviously inspired by the popular football-themed cable drama Friday Night Lights.
Ansari's cryptic tweet: "HEARD IN DA HUDDLE: 'Landry, you're watching a Transformer trailer instead of listening to me?! Get off this field' – Coach Taylor."
(For those who never watched FNL, Landry Clarke was a character portrayed by Jesse Plemons; Coach Taylor was the high-school coach played by Kyle Chandler.)
But if there was one standout celebrity tweet, it probably came from comic actress Mindy Kaling (@mindykaling), who seemed overly impressed by the performance of Bruno Mars during the halftime show, which naturally lead to a ponderous tweet:
"Is it weird to say, I wish Bruno Mars was my son?"
For the record, Bruno Mars is only six years younger than the current star of The Mindy Project.
So, yes, Mindy, that is rather weird.