If you were fortunate enough to purchase a pair of Lululemon’s newest line of yoga pants, be sure to shake the can before wearing.
Any yoga devotees desperate to obtain a pair of the coveted “spray-on yoga pants” pitched recently by Jimmy Kimmel are out of luck.
In case you missed the joke, the spray-on pants are not a real product, but the Canadian clothing company Lululemon has at least acknowledged their semi-existence with a cheeky ad on its website.
Let’s recap: On a recent Jimmy Kimmel Live!, the wiseguy host pointed out that some U.S. schools were banning female students from wearing yoga pants to class – “because they’re causing male students to go through puberty prematurely.”
Kimmel then segued into a cheeky commercial spoof for what was supposedly Lululemon’s newest product: spray-on yoga pants.
Said Kimmel: “Just when you thought it couldn’t go any further, Lululemon has come up with something even more revealing than the yoga pants they already sell.”
The faux ad featured a young woman spraying on the pants and bounding onward to her daily routine, including going to work (where her co-workers shrink in horror) and, fittingly, attending a yoga class (causing another yoga practitioner to run away).
Enthused the fake spot’s narrator: “When you spray on, they stay on!”
The Vancouver-based Lululemon took the the gag to the next level by actually creating a page on its website for the spray-on pants.
The copy reads, “Goodbye pants, hello comfort. Designed for lightweight flexibility and versatility, our newest innovation, Spray-On Yoga Pants, will take us to and through our practice without the fuss. The breathable, seamless construction provides next-level comfort whether we’re headed straight to class or the café.”
The ad also claims that the pants’ fabric “fits like a second skin,” with a “seamless construction.”
And just in case there really are people out there gullible enough to place an order, Lululemon adds that the spray-on pants – which list at $1,200 a can – are already out of stock.
Extolling the virtues of a phony product is getting to be an April Fool’s tradition for Lululemon. Last April 1, the company’s fake ad campaign for a line of athletic leather products called Lulu Leather was just for laughs but still had some yoga purists steaming.
At least nobody complained that the leather yoga pants were too sheer.