Even as it embarks on an ambitious worldwide retail push, the British leather-goods label Mulberry remains committed to its U.K. identity, handcrafting a large bulk of its products at home and ceasing all Asian production. In this second installment of a series on fashion brands bucking globalization trends in the wake of Bangladesh’s Rana Plaza disaster, Amy Verner profiles a company with its roots firmly planted in English soil – literally
Please enable JavaScript to view this content. Open this photo in gallery: On the factory floor of the Rookery, Mulberry’s longtime manufacturing base, bags are hand-assembled by teams of 15, right down to the stitching securing the label’s signature disc hardware JAKE EASTHAM PHOTOGRAPHY
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Open this photo in gallery: A 100-year-old mulberry tree on the grounds of Mulbery’s Rookery complex (right) provides a symbolic foundation for the proudly English leather-goods label, which uses the icon in its branding JAKE EASTHAM PHOTOGRAPHY
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Open this photo in gallery: More than four decades after it was established by its mother-and-son founders, the brand is deliberately touting its made-in-England ethos JAKE EASTHAM PHOTOGRAPHY
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Open this photo in gallery: An English institution, Mulberry recently began opening numerous stores worldwide, including two in Toronto. JAKE EASTHAM PHOTOGRAPHY
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Open this photo in gallery: On the factory floor of the Rookery JAKE EASTHAM PHOTOGRAPHY
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Open this photo in gallery: On the factory floor of the Rookery JAKE EASTHAM PHOTOGRAPHY
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Open this photo in gallery: More than four decades after it was established by its mother-and-son founders, the brand is deliberately touting its made-in-England ethos
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Open this photo in gallery: Mulberry’s Willow bag in turquoise calf, from $2,600 through www.mulberry.com, offer a nod to the company’s new Somerset factory, known as the Willows.
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Open this photo in gallery: Mulberry’s Willow bag in oxblood silky classic calf, from $2,600 through www.mulberry.com, offer a nod to the company’s new Somerset factory, known as the Willows.
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Open this photo in gallery: Mulberry’s Willow bag in midnight blue calf, from $2,600 through www.mulberry.com, offer a nod to the company’s new Somerset factory, known as the Willows.
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Open this photo in gallery: Mulberry’s Willow bag in bright pink calf, from $2,600 through www.mulberry.com, offer a nod to the company’s new Somerset factory, known as the Willows.
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