I may be drawn as much to the label as the liquid inside. The Haywire label is produced out of the relatively new Okanagan Crush Pad Winery as the flagship brand of owners Christine Coletta and Steve Lornie. This particular bottling is distinguished from the regular 2012 Haywire pinot for its beautiful, bright-red, limited-edition label. It’s aimed at British Columbia’s Asian community, which begins celebrating Lunar New Year on Jan. 31. The Chinese label (the sole English word on it is “Haywire”) prominently bears the symbols for “good fortune in the year of the horse.” It’s an excellent pinot, with bright, jammy berries underpinned by juicy acidity and a whisper of beetroot and spices; $24.90 at select B.C. retailers: okanagancrushpad.com.