An arresting label – displaying a cartoon montage with a purple whale and guitar, green hills and yellow rain – might suggest a cheap-and-cheerful experience. But this is serious pinot and a bargain by Oregon standards. Medium-bodied, it shows a core of strawberry ice cream attractively balanced by cigar-tobacco and forest-floor earthiness. It’s perfect for grilled salmon. $24.99 in N.S., $22.47 in Nfld.