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Making a difference, a loaf at a time Add to ...

St. John's Bakery in Toronto's gritty east side is a business, not a charity, says Father Roberto Ubertino, executive director of the St. John's Mission. But the bakery, a social enterprise, serves a social purpose - its staff includes refugees and immigrants with little English, former drug addicts, people with mental or physical disabilities. The bakery's organic, traditional and highly regarded products are sold in farmers' markets, specialty food stores and other venues across Toronto. 'We're a business with a social mandate,' Father Roberto says. 'And we're proving this can pay for itself.'