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The same developers that introduced North Vancouver to Canada's first smoke-free condo building, Envy, mark another first tomorrow.

First, a 45-unit boutique development named after its Kitsilano location on 1st Avenue, is designed to combine contemporary and classic elements like concrete and glass with stone highlights to blend with its eclectic neighbourhood. The sales office opens for business tomorrow.

Wedgewood-Marcon, a joint venture of Wedgewood Ventures Ltd. and Langley-based Mark Construction Ltd., is emphasizing lifestyle in its marketing campaing for the project, playing up the local charm of Kitsilano between Burrard Street and Cypress Street, a block chalk-full of restaurants, boutique shops, fitness centres, coffee houses and grocers.

"First offers an amazing opportunity," says George Wong of Platinum Project Marketing Group. Sited on what he calls the best street in Kitsilano, Mr. Wong paints a picture of a lifestyle that includes yoga on the beach, lattes, and strolls along the seawall to Granville Island to pick up fresh produce.

Suites in the six-storey building have been designed with entertaining in mind, with nine-foot ceilings, open floor plans and an Italian-imported Dada Kitchen by Ital Interiors. "The kitchen systems are designed by the world's top architects and designers. They look as great as they function, and can make a chef out of anyone," says Mr. Wong. The high-end kitchens include Bosch appliances, stone countertops and a choice of either a warm teak or maple colour scheme.

The suites will also have large balconies with heated slate floors for drinks with friends on a cool summer's night and a remote-controlled electric fireplace for the more intimate evenings. "We want First owners to enjoy the opportunity to use every square foot of their home," says Bud Eaton, Development Manager for Marcon Group of Companies.

FIRST

Developer/builder: Wedgewood-Marcon

Price: Starting at $399,000

Square footage: 568 to 1,527

Sales centre: 1808 West 1st Ave., Kitsilano

Contact: (604) 732-1101

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