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News Corporation CEO Rupert Murdoch leaves his flat with Rebekah Brooks, Chief Executive of News International, in central London in this July 10, 2011 file photo. - News Corporation CEO Rupert Murdoch leaves his flat with Rebekah Brooks, Chief Executive of News International, in central London in this July 10, 2011 file photo. | REUTERS / Olivia Harris / Files

News Corporation CEO Rupert Murdoch leaves his flat with Rebekah Brooks, Chief Executive of News International, in central London in this July 10, 2011 file photo.

News Corporation CEO Rupert Murdoch leaves his flat with Rebekah Brooks, Chief Executive of News International, in central London in this July 10, 2011 file photo. - News Corporation CEO Rupert Murdoch leaves his flat with Rebekah Brooks, Chief Executive of News International, in central London in this July 10, 2011 file photo. | REUTERS / Olivia Harris / Files
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The News Corp. women: Fair coverage or negative stereotypes?

Judith Timson | Columnist profile | E-mail
From Friday's Globe and Mail

Hurry hurry hurry! Get ’em while they’re still on the shelves – the hottest headline-making sensation of the summer, the News Corp. Female Action Dolls.

There is “flame-haired” Rebekah Brooks, newly resigned CEO of News International, Rupert Murdoch’s go-to-woman, cozy confidant of British prime ministers and their wives, a former secretary who rose to become the highest ranking female media executive in Britain and the most senior person in Murdoch’s empire yet to take the fall for the phone-hacking scandal.

This action figure comes equipped with a wide-toothed comb and two sensible navy blue business suits.

And there’s Wendi Deng Murdoch, who in the twinkling of a televised moment during a crucial parliamentary hearing this week, dressed in a snappy pink jacket, catapulted out of her seat to preserve, protect and defend her elderly husband Rupert from a pie-wielding interloper, taking a good hard swipe at his assailant. Suddenly her image morphed from that of scheming trophy wife to tigress avenger, “smackdown sister” and Internet heroine: “How Wendi Won the Day and Why It’s Good for Rupert” screamed the New York magazine website.

This doll, dressed in an authentic replica pink jacket comes with a cellphone containing the personal numbers of Nicole Kidman and New York Mayor Michael Bloomberg and a set of hand weights.

It’s easy to reduce these to women to archetypes – but they are a far cry from the winsome newspaper cartoon characters that first captivated most women who wanted to shine in a newsroom. There was the beautiful red-headed Brenda Starr, investigative reporter-editor from the Chicago paper The Flash, and the plucky and determined Lois Lane, ace reporter and co-worker of Clark “Superman” Kent. I wanted to be Lois Lane and for a while I think I was her (although Clark Kents were always in short supply.)

Now these two complicated women have vaulted into the news biz headlines, causing endless fascination. Well, they’re actually causing a lot of drivel to be spoken and written, which, given the regularly scurrilous contents of the newly defunct News of the World, the Murdoch-owned tabloid at the centre of the scandal, could be construed as their just desserts.

I didn’t know, for instance, that Rebekah Brooks not too long ago attended a slumber party along with Sarah Brown, wife of former Prime Minister Gordon Brown, which gave rise to embattled Prime Minister David Cameron snarling to parliamentarians that at least he “never saw her in her pyjamas.”

Nor did I know that Wendi Deng Murdoch, 38 years younger than her megabucks husband, had briefly married and then divorced another older American man before Murdoch who seemed to be instrumental in getting her a green card. Kind of makes you wonder, doesn’t it?

Both these women have been portrayed as climbers and manipulators who have ridden to prominence on the coattails of powerful men. Yet conversely, they’ve also drawn admiration for being smart, strong-willed, focused, and in both cases, extremely competent at what they do.

It is, however, precisely what they do that causes legitimate concern. Wendi Deng, who once had a promising career in television, is now lauded on American breakfast television for “how much power she wields” which, as NY Magazine’s Gabriel Sherman emphasized with a straight face on one show, included getting her octogenarian workaholic husband to wear “hipster jeans” and pay more attention to their celebrity-laden social life.

And Rebekah Brooks helmed a newspaper whose lack of ethics caused endless anguish to the family of teenaged murder victim Milly Dowler when its reporters, who regularly hacked into the phones of royals and celebrities, allegedly erased phone messages from her mobile, leading her family to believe she was still alive.

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