The tagline does not bode well: "Let the World Decide!"
A new dating site called CanDoBetter.com is based on an exceedingly mean-spirited premise, even by Internet standards: Put photos of potential dates side by side, then let strangers vote on which is more beastly looking.
Next week, the site, which has more than 5,000 members, will also let users message each other and send virtual gifts if they think they "can do better" than a current match.
"You're clicking on somebody and saying, 'Hey! Not only can you do better, but you can have me,' " said founder Craig Agranoff from Boca Raton, Fla.
Mr. Agranoff developed the dating site two years ago but sold it to a New York-based company called Blast Applications a few weeks ago, which is when it took off.
Many of the potential love-mates appear to take their style cues from Jersey Shore: perma-tanned juiceheads sit next to pouting young women with bouffant-hairdos and plenty of cleavage.
Some of the photos appear to be lifted off Facebook.
"Like any other site out on the Web, it is pretty hard to know if people are copying and pasting photos," said Evan Sneider, public relations director for Blast Applications. "We have report links so that members can report photos … that they want removed."
Mr. Agranoff puts it another way: "The people are uploading [the photos]themselves. I would guess there's a little bit of everything on the site now."
In theory, that could include bad photos of your ex, your physics teacher, or even mom and dad.
Mr. Agranoff said it's often been people unhappy with their pals' romantic choices: "You're finding a lot of vindictive friends trying to say, 'See? I told you. Ninety per cent of the world thinks you could do better than him.' "