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(Screen grab from YouTube)
(Screen grab from YouTube)

From poop jokes to dancing babies: the 10 most watched ads on YouTube Add to ...

Yes, they are unashamedly manipulative. There is, naturally, some toilet humour so silly it’s hard not to smile. Adweek’s list of the 10 most watched ads on YouTube – based on ones that had paid views but also earned clicks on the site – certainly suggests that, for all the options out there, many of us still find common ground on what counts as amusing or touching. Plus a very cheerful talking camel (18.6-million hits, finished seventh)? Gets us every time.

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True to form, we love a good underdog story: The guy without a date to the prom who works up the courage to kiss the girl of his dreams – yes, it was all about his father’s Audi (10.7-million views, finished 10th.)

We want to be heart-warmed and nostalgic: The RAM truck ad runs a picture slide show to a voiceover of a shortened version of Paul Harvey’s God Made a Farmer speech. If images of Chrysler vehicles are subtle enough, the lines are plain-as-day sentimental: “God said, ‘I need somebody strong enough to clear trees and heave bails, yet gentle enough to tame lambs and wean pigs and tend the pink-combed pullets, who will stop his mower for an hour to splint the broken leg of a meadow lark’ ” (16.6-million views, finished eighth).

And poop jokes remain, as ever, a guaranteed crowd-pleaser. (Unless all those views are from millions and millions of 12-year-old boys.) Two make the list. A Kmart commercial about its website includes a play on the convenience of “shipping” ones pants has collected more than 20-million views and takes sixth place.

In fifth place is an ad entitled Girls Don’t Poop, in which a prim and proper British redhead in crinoline offers a detailed explanation with diagrams of Poopourri.com.

The runner-up is Dove’s viral hit, entitled Real Beauty Sketches, in which women are asked to describe themselves to a forensic sketch artist, who then also drew a second picture based on a description from a stranger who had just met them. It’s brilliant and poignant, and nearly 60-million people have watched it so far.

But, in the end, dancing babies win the day, with more than 66-million views. In Evian’s Baby & Me commercial, adults dance in sync with reflections of baby version of themselves in front of a street window. And, really, who can resist a dancing baby? Time called it “absolutely frightening,” which was baffling. But it’s so goofy, it’s not hard to see why you’d want to click on it in the middle of a hard work day.

AdWeek has also released a list, with some overlap, of what it deemed the year’s best ads.

 

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