Her ex-husband’s band may have been more popular than Jesus, but can Heather Mills’ vegan enterprise rival McDonald’s?
The former Mrs. Paul McCartney seems to think so. Ms. Mills launched her VBites restaurant in Britain in July 2009, and although the sole eatery is currently closed for the winter, she told The Daily Express this week she has bold plans to expand the business.
“In 10 years there will be more VBites restaurants than McDonald’s,” Ms. Mills said. “It’s the future.”
Among the items found on the eatery’s meatless menu are $8 “Beef style Soya Burgers,” $12 pizzas made with soy “cheese,” and $11 Greek salads. Not exactly McDonald’s Extra Value Meal prices. And with only one partially open restaurant in her portfolio, Ms. Mills has a long way to go before she can even begin to compete with Ronald.
But then, who knows? Maybe Ms. Mills is onto something. With experts at this week’s Climate Change conference in Cancun warning of impending food shortages and surging food costs, consumers may not have a choice but to pay big bucks for things like soy cheese in a decade or two.
What do you think? Is veganism really the future?