Seven out of ten women have given their man a makeover, altering everything from his closet to his eating habits, says a new survey of 2,000 women.
Some 40 per cent said they felt it was a woman's job to 'makeover' their man, from spiffying up his wardrobe and encouraging a daily moisturizing regimen to getting them to call mom, and put the toilet seat down.
Dress, shaving habits and hairdo were top concerns for the women, one quarter of which admitted that they embarked on their insidious remoulding campaigns within just two weeks of meeting a new partner.
One in ten persuaded a man to use whitening toothpaste and moisturize more often. Sixteen per cent admit to plucking his eyebrows or nose hair.
There's an awful lot of focus placed on the general upkeep of hair; this can probably be attributed to the fact that the survey was conducted by Wilkinson's Sword, a razor company, ahead of Movember.
Aside from follicles, women also fussed over their partners' eating habits, frowning on late night takeout sessions in particular.
Additionally, some 32 per cent of the women surveyed said they encouraged their man to get out of debt, surprising given all the new clothes and creams they'd also been pushing.
One third foisted their suggestions "subtly" while another third said they were "sneaky" about the overhaul. The last third "made it clear to their partner changes needed to be made," according to the Daily Beast.
The Brits have termed the male makeover "doing a Liz Hurley" after the model/actress remoulded her beau, former cricketer Shane Warne, from a lumpy jock with spiky hair into a metrosexual.
Have you ever made over a man? Have your suggestions been batted away or accepted?