You take a turn past the free-range chicken breast display and organic grass-fed beef ribs and approach the butcher's counter for the cut you're really interested in: succulent, organic canine brisket.
Just think: it would make a great pot roast for tonight and you'd have leftovers for the kids' lunches tomorrow.
Does the thought of puppy sandwiches trigger your gag reflex or bring a sympathetic tear to your eye? Well, British celebrity chef Hugh Fearnley-Whittingstall says if you eat other types of meat, you should get a grip. He says he'd have no problems with a "high-welfare organic puppy farm," according to the Guardian.
"You can't object, unless you object to the farming of pigs," he says.
Mr. Fearnsley-Whittingstall wouldn't eat dog steak himself (he's recently become a vegetarian) but took the controversial stance to point out the hypocrisy among meat eaters who are happy to eat animals traditionally raised as livestock but are vehemently opposed to eating those raised as pets.
Our culture's opposition to eating puppies is based on a shaky foundation, he argues. At some point, we decided dogs would make great household companions and pigs (and cows and chickens) would be raised on farms and then grilled, fried and baked.
Surprise, surprise: not everyone's a fan of his stance.
A spokesman from the RSPCA told the Daily Mail, "...His comments may seem sensible but are actually quite controversial - especially when dogs are our most popular and loved pet."
In Canada, dog meat is perfectly legal to serve at a restaurant - it just has to be properly inspected first.
If you eat other kinds of meat, would you ever chow down some baby back beagle ribs?
Editor's Note: An earlier version of this blog cited puppybeef.com as an online retailer. Thankfully, that site is a hoax - one correction we're happy to make.