Go to the Globe and Mail homepage

Jump to main navigationJump to main content

Entry archive:

Over the past six years, social networking has been the Internet's stand-out phenomenon, linking up more than one billion people. (THIERRY ROGE/REUTERS)
Over the past six years, social networking has been the Internet's stand-out phenomenon, linking up more than one billion people. (THIERRY ROGE/REUTERS)

Why you're losing friends on Facebook Add to ...

If you're thinking about telling all your pals on Facebook about the dust in your house or how gosh darn cute your chihuahua is, don't. At least, not if you want to keep them as friends.

A new study by researchers at the University of Colorado Denver Business School has discovered the top reasons for Facebook unfriending.

After surveying more than 1,500 Facebook users on Twitter, Christopher Sibona, a PhD student in the computer science and information systems program, found that frequent, trivial posts were the No. 1 reason for unfriending on the site.

"The 100th post about your favourite band is no longer interesting," Sibona said in a release.

The second most popular reason for losing friends on the site was posting about polarizing issues such as politics and religion.

Making inappropriate posts, such as crude comments, was the third most common reason.

The study will be published in January by the Hawaii International Conference on System Sciences.

"Perhaps this will help us develop a theory of the entire cycle of friending and unfriending," Sibona said in the release.

First part of the theory: Keep your lame, rude thoughts to yourself.

In the know

Most popular videos »

Highlights

More from The Globe and Mail

Most popular