A few weeks ago, we took a look at some of the most dubious commercial food inventions introduced on the market.But spray-can pancake batter and canned sandwiches are just the tip of the iceberg.
This week, James Norton, the writer behind Chow web site's Supertaster column, rates the best and worst stuff he's eaten all year. (Keep in mind this is the same guy who tests out products like IHOP's cheese-cake filled Pancake Stackers and squeezable hummus, which, incidentally, he found wasn't nearly as bad as it sounds.)
Among his surprise "bests" were Annie Chun's microwaveable Sushi Wraps kit, which he says defied expectations by tasting "totally decent," Smucker's pre-sweetened Snack 'n Waffles, designed to save you from having to add your own syrup, and GoGo squeeZ applesauce, packed in a sippy pouch so you can suck it up with a straw-like apparatus.
His worst picks of 2010 included Nestle's Ultimates Filled Cookie Dough, which he says produced flavourless, sandy-textured cookies filled with a "sorrowful nougat-esque substance," Mommessin's "chill-activated" wine, whose packaging lets consumers know it's ready to drink when a graphic turns blue, and Michelob's Ultra Dragon Fruit Peach Beer.
It's gotta be tough separating the mediocre from the ghastly, considering just how many questionable food products are out there. And we're not entirely convinced that something that tastes merely decent makes it a good idea. (I mean, really? Microwaveable sushi?)
Other notable items Mr. Norton has featured on Supertaster this year include Tandoor Chef's frozen Naan Pizza, Opaa!'s frozen gyro kit, Smirnoff Premium Malted Mixed Drinks (that's right, a "premium" version of Smirnoff Ice), and Kellogg's limited edition Pops MiXit Cereal, which allows you to combine several varieties of cereals together to make your own blend. The latter, Mr. Norton described as "one of the most profound disappointments of my mass-marketing-food reviewing career."
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