Revellers throw tomatoes during the annual "tomatina" tomato fight fiesta in the village of Bunol, near Valencia, Spain, Wednesday, Aug. 29, 2012. (ALBERTO SAIZ/AP)
Revellers kiss each other. (ALBERTO SAIZ/AP)
Bunol's town hall estimated more than 40,000 people took up arms Wednesday. (ALBERTO SAIZ/AP)
A reveller pours tomato pulp into the crowd. (HEINO KALIS/REUTERS)
The origin of the tomato fight is disputed – everyone in Bunol seems to have a favourite story – but most agree it started around 1940, in the early years of General Francisco Franco's dictatorship. (HEINO KALIS/REUTERS)
Revellers embrace each other after the annual tomato fight. (HEINO KALIS/REUTERS)
People come from as far away as Japan and Australia to particpate. (HEINO KALIS/REUTERS)
An estimated 100 tons of tomatoes was used in the yearly fight. (HEINO KALIS/REUTERS)
A reveller battles in tomato pulp. (HEINO KALIS/REUTERS)
A participant is pelted with tomatoes. (HEINO KALIS/REUTERS)
Tomato wrestling, anyone? (HEINO KALIS/REUTERS)
The festival is now in its 64th year. (HEINO KALIS/REUTERS)
Yeah, he’s going to need a shower. (HEINO KALIS/REUTERS)
A love offering? (HEINO KALIS/REUTERS)
Now that’s a food fight. (ALBERTO SAIZ/AP)
Revellers play in tomato pulp. (ALBERTO SAIZ/AP)
The week-long festival also features music, parades, dancing and fireworks. (ALBERTO SAIZ/AP)
A reveller wipes tomato pulp from his face. (ALBERTO SAIZ/AP)
It’s enough to make a tomato-lover cry. (ALBERTO SAIZ/AP)
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