In the museum
Don’t look for Old Master paintings in Italy’s newest museum. Instead, the Carpigiani Gelato Museum in Anzola dell’Emilia focuses on Italy’s famous version of ice cream. The $1.9-million exhibit was built in Bologna by Carpigiani Group, the world’s largest gelato-machine maker. It traces the history of frozen desserts from the ice wells of antiquity, through the development of today’s creamy variety in 16th-century Florence, to the new technologies of the 1900s. The museum shop sells fig gelato with balsamic drizzle and sorbets from a 200-year-old recipe.
In the park
It’s still in the planning stage, but the proposed Paramount Park on the outskirts of London could rival Disneyland Paris as one of Europe’s top theme parks by 2018. Thanks to a licence from Paramount Pictures, the developers can incorporate themes from such hit films as Titanic, Braveheart, Transformers and SpongeBob SquarePants. Also planned are Europe’s largest indoor water park, a giant roller coaster, a performing-arts centre, hotels and restaurants. A similar resort will open in Murcia, Spain, in 2015.
In the air
JetBlue Airways is tapping into U.S. election fever with an Election Protection promotion. Members of the public can register their choice of Obama or Romney for president on a special site (jetblueelectionprotection.com). Should their candidate lose on Nov. 6, they will be entered into a draw for 1,006 free round-trip flights outside the country. Winners can fly from any JetBlue gateway in the United States to one of the airline’s southern sunshine destinations. The carrier is also broadcasting the debates live on its inflight entertainment system.