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Screengrab of Vancouver Canucks' video campaign "Celebrate Responsibly." YouTube

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Screengrab of Vancouver Canucks' video campaign "Celebrate Responsibly." YouTube

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Screengrab of Vancouver Canucks' video campaign "Celebrate Responsibly." YouTube

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Screengrab of Vancouver Canucks' video campaign "Celebrate Responsibly." YouTube

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Screengrab of Vancouver Canucks' video campaign "Celebrate Responsibly." YouTube

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Screengrab of Vancouver Canucks' video campaign "Celebrate Responsibly." YouTube

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Screengrab of player Ryan Kesler in the Vancouver Canucks' video campaign "Celebrate Responsibly."YouTube

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