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The Playhouse Wine Festival in Vancouver has officially dropped it's connection to the now-closed Playhouse Theatre. (Handout/Handout)
The Playhouse Wine Festival in Vancouver has officially dropped it's connection to the now-closed Playhouse Theatre. (Handout/Handout)

Vancouver Wine Festival drops Playhouse from name Add to ...

The Vancouver Playhouse International Wine Festival has officially changed its name, dropping the word “Playhouse” to become the Vancouver International Wine Festival. The name change reflects the closing of the Vancouver Playhouse Theatre Company, announced in March.

But the popular festival – which has raised $7.8-million for the Playhouse over 34 years – will continue to operate, the festival’s board chair announced on Thursday.

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“The festival plays an important role in the culture of the city,” Randy Kaardal told the regularly scheduled meeting of participating agents and industry partners, according to a news release sent out Thursday. “We will honour our commitment to the 25,000 wine lovers who make our festival such a success.”

The festival was established in 1979 as a fundraiser for the theatre company, and there were a lot of questions about the future of the popular event when the theatre company announced it was ceasing operations.

A key question remains unanswered: if the festival is sticking around – as the board says it is – where will its proceeds go in future?

Those decisions are to be made and announced in July. At the moment, the festival is constitutionally bound as a fundraiser for the Vancouver Playhouse Theatre Company, and changing the designated charity requires a change of constitutional purpose and bylaws, according to the news release.

The 35th annual Vancouver International Wine Festival will run February 25 to March 3, 2013 with an emphasis on wines from California.

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