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The big-budget director spent three days touring, and tearing apart, Alberta's blockbuster industry

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Mr. Cameron, who recognizes there is apprehension about 'drive-by environmentalism,' urged Alberta to consider the environmental pressures the multibillion-dollar industry is putting on the province, pointing to the polluted Athabasca River in particular: 'I can't imagine being told by mom I can't swim in the river.'JOHN LEHMANN

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Film director James Cameron, centre, tours the Syncrude Canada Bill's Lake mine reclamation site, with industry and provincial officials and reporters, north of Fort McMurray, Alberta.John Ulan

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The director of blockbusters Avatar and Titanic said he'd consider doing a documentary or film about the oil sands, aspects of which he called 'appalling' and 'horrible.'JOHN LEHMANN

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Mr. Cameron, joined by Assembly of First Nations chief Shawn Atleo, called for greater inclusion of aboriginals in deliberations on the environmental and economic aspects of the oil industry.JOHN LEHMANN

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Mr. Cameron's visit included face time with Alberta Premier Ed Stelmach, who offered a plain-dealing assessment of the Hollywood heavyweight: 'He is a person that bridges both business and culture, and his views on Alberta and the oil sands - like them or not - will be listened to by many.'JOHN LEHMANN

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Film director James Cameron tours the Syncrude Canada Bill's Lake mine reclamation site, north of Fort McMurray, Alta., on Sept. 28, 2010.John Ulan

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