When bad things happen east of Victoria Park Avenue, the news media should agree not to mention the "S" word -- as in Scarborough.
That's the view of two Toronto city councillors, who want council to ask the news media to name only the street or nearby intersection when crime occurs in Scarborough.
"The feeling is that this image we have is either the product of, or reinforced by, the way the media report crime," said Councillor Norm Kelly (Ward 40, Scarborough-Agincourt).
"If there is a shooting at Jane and Finch, it is at Jane and Finch," he said. "If there is shooting at Neilson and Finch, it is in Scarborough."
On Monday, Mr. Kelly and fellow Scarborough councillor Michael Thompson (Ward 37, Scarborough Centre) will make their pitch for media self-censorship to council's executive committee -- the mayor's so-called cabinet, which includes Mr. Kelly.