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These computer generated renderings depict the Strand East development in a neighbourhood designed by furniture giant Ikea. The images are urban design concepts only.LandProp Services

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The 1,200 homes and apartments will be priced to appeal to a range of incomes, the Swedes promise. A few seven- to 11-storey condominium towers will pepper the area, and offices for high-tech firms and a hotel will fill the busier edges.LandProp Services

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Ikea says they’re seeding Strand East with evocations of spontaneous urban life in hopes that it will become spontaneous urban life; they say they’d be happy to see it shift and evolve to suit market conditions. It’s not clear, though, how this desire will coexist with Ikea’s desire to keep the place under its control.LandProp Services

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