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The economics of Harry Potter Add to ...

After eight feature films and a multimedia empire spanning books and games, Harry Potter has become much more than a boy of fiction. Atop the box office receipts sits millions of dollars in merchandise and marketing. With a new line of e-books on the way, there's seemingly no end in sight. <b>Dawn Calleja</b> and <b>Judith Pereira</b> look at who&rsquo;s cashed in on the global phenomenon.

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