The running list of BlackBerry's marketing missteps Add to ...

SHARE

Replay
The Globe and Mail |
Show Description
Three more executives have been removed from the BlackBerry roster, including chief marketing officer Frank Boulben. Hannah sung takes a look a some of the unusual marketing choices made by the Canadian company in the last year.

Articles Related to this Story

More from this section

Editor's Picks

Globe Shows »

Amazing Space
Take a look inside innovative Canadian workplaces
Careers
Put your best foot forward with our expert advice
Inside Jobs
Profiles of innovative small businesses
Carrick Talks Money
Rob Carrick takes the guess work out of your money issues.
Nik on Numbers
Pollster Nik Nanos crunches the numbers in Canadian politics
Portfolio Checkup
Experts share their advice portfolios of real individuals
Investor Clinic
John Heinzl helps you understand the complex world of investing
Market View
Insights on developing market news