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Corporate Responsibility
CSR: Can the C stand for Canada? -
Corporate Responsibility
What ethics means in business -
Video: Leading Thinkers - corporate responsiblity
Why the best impact you can make is none -
Talking money, not guilt
Talking money, not guilt -
Video: Leading Thinkers - corporate responsiblity
What cancer can teach us about the environment
CSR: Can the C stand for Canada? 
What ethics means in business 
Why the best impact you can make is none
Talking money, not guilt
What cancer can teach us about the environment
The Leading Thinkers
What ethics means in business
The Globe and Mail convened a panel of experts to discuss the why companies should act with integrity. The group consisted of Paul Klein, the founder of Impakt; James Temple, director or corporate responsibility and PricewaterhouseCoopers Canada Foundation; Don McCreesh of Imagine Canada; Andrew Wilcynski, director of cause marketing for Telus and Ben Packard, VP of global responsibility with Starbucks.
Why the best impact you can make is none
Ex-Green party leader Jim Harris calls himself an environmental conservative. He believes that going green is hugely profitable, because by eliminating carbon, you're cutting costs.
What cancer can teach us about the environment
Professor Karl-Henrik Robert's experience as part of a large cancer care team inspired him to create The Natural Step, a group of environmental experts whose goal is the creation of a sustainable society.
Banking on social responsibility
Ed Clark, president and CEO of TD Bank Group, explains that in order to create a sustainable corporate social responsibility program, the company as a whole feels it must be an issue worth working towards.
Does saving the world mean learning jargon?
Bob Willard, author of The Sustainability Advantage, left IBM to become a sustainability advocate. But he sells the cause to corporations using familiar words. "I think we need to clean up our language," he says of sustainability efforts. "We need to talk the language of business."
Matching customer and corporate values
Paul Klein, founder of Impakt in Toronto, says market research is key for corporate responsibility. "It's not enough anymore to know that your customers have a certain income," he says. "What we need to look at is what's important to these people."
Can integrity drive profits?
Our expert panel looks at just how important CSR is to consumers when it comes to purchasing criteria. Sure, it can raise awareness of a brand, and can enhance the attractiveness of a product - particularly if its a cause that resonates with Canadians - but does it really drive up sales?
