1. Myth-busting. Canada's pollsters are fighting back against recent bad press, taking out a full-page ad in the local Parliament Hill newspaper to debunk myths about the evils of their industry.
"There's No Margin of Error on the Truth," screams the headline atop a full-page by the Marketing Research and Intelligence Association in Monday Hill Times.
The ad addresses four common complaints about political polls, then challenges and explains each one.
"Myth: Marketing researchers often get it wrong when conducting election polls.
Fact: No, we get it right, and we can prove it. Our members' elections polls were consistently accurate for Canada's two most recent federal elections, and the voters confirmed this."
The ad includes a poll, showing how accurate the predictions were in those elections.
Polling is a billion-dollar business and recent reporting by The Canadian Press - in which some pollsters turned on their industry, attacking the value and accuracy of media and political polls - has really stung.
"Recent media coverage has asserted that Canada's marketing research and polling industry is having a crisis of confidence about its ability to accurately measure the opinions of Canadians as consumers and citizens," the ad says.
In addition, Stephen Harper's Conservatives launched sustained attacks on EKOS Research pollster Frank Graves, accusing him of having a Liberal bias. Mr. Graves has denied this - and he has fought back, too.
One of his most recent polls, which was criticized by the Tories for giving them too much of a lead over the Liberals, was subsequently backed up by several other surveys showing the same results.
The full-page ad, meanwhile, asserts that polls "strengthen Canada's democracy by giving voice and influence to Canadians on products, services, and issues that directly affect their lives."
And in a bit of self-deprecating fun, it concludes: "We stand behind this message, 100 % of the time, 20 times out of 20."
2. 'A whole of government effort.' There's absolutely no problem between the Defence Department and Foreign Affairs over the Libya rescue operation, Peter MacKay contends - although two civilian planes came back empty and the military had to send in a huge strategic airlift to finally get Canadians out.
The Defence Minister was asked about the whispers and speculation around political Ottawa that Lawrence Cannon's department had initially bungled the operation on CTV's Question Period Sunday.
Here is his answer: "This is, this is a government-wide operation, and officials, as we saw in the past in places like Haiti a few years ago, in Lebanon, it's a whole of government effort, it's officials working closely," he said.
"My understanding of what happened with those aircraft going in, the commercial leased aircraft, and then leaving empty, was based on the fact that they got to the airport, there was difficulty then identifying the Canadians that were there and whether they were, in fact, able to leave because it was the middle of the night, and there was very little co-operation being extended to Canadians by officials at the airport. And so they were then told they had to leave because there were specific time slots that were being given to countries at that time.
"… And the main thing is we're working closely to ensure that we're going to be able to get the remaining Canadians out."
3. Bev who? Michael Ignatieff's Liberals will continue their attacks on International Co-operation Minister Bev Oda as the House resumes Monday. The Tories aren't worried, however, because no one knows who she is.
The Conservatives are entirely blasé about the issue, noting that Ms. Oda has already apologized over allegations she doctored a funding document.
Senator Doug Finley is sanguine about the entire controversy. The former Harper election guru was recently sidelined by his battle with colon cancer, but he still watches and analyzes the political machinations - and he doesn't think the Oda affair will shift support numbers at all.
"Most average Canadians would be hard pushed to probably tell you who Diane Finley was or Rob Nicholson or Bev Oda," the Senator told The Globe last week, referring to his wife, the Human Resources Minister, and the Justice Minister.
Two polls last week back up his theory. An Abacus Data survey released Friday showed 54 per cent of respondents did not know who Ms. Oda was and Harris Decima found a similar number of people who hadn't heard about the document-altering scandal swirling around her.
So, the moral of the story - at least for the Tories - is that scandals aren't scandals unless the players are well known.