Bell Canada, confronting intense competition from cable-TV companies and other rising entrants in the phone business, is offering a new rate plan allowing Bell Mobility clients unlimited local calls to and from other Bell mobile and fixed-line phones.
The so-called Bell to Bell plan, starting at $10 a month, lets users conduct as many local calls between Bell numbers as they want at any time of day without using airtime minutes in their rate plans.
The initiative, billed as a "profound shift in the way people use wireless phones," applies airtime charges on calls to and from phones operated by competitors of Canada's largest telecom company.
"Wireless in Canada is an intensely competitive industry and Bell Mobility is constantly striving to ensure we lead the market," Wade Oosterman, president of Bell Mobility, stated Wednesday, calling the new plan "the most compelling offer in Canadian wireless."
More to come
