Globe and Mail Update Published on Monday, Feb. 20, 2006 12:10PM EST Last updated on Sunday, Apr. 05, 2009 1:45AM EDT
Sequentia Communications and Market Yourself Smarter, both of Toronto, have announced the launch of SWING, a non-traditional marketing communications agency that develops word-of-mouth marketing strategies and campaigns for clients who are committed to connecting with women consumers.
Swing is designed to help clients cultivate loyalty and win new female customers through strong word-of-mouth buzz and innovative marketing programming.
Among its features are ambassador programs (cultivating communities of influential female ambassadors); brand alignment and positioning for maximum female appeal; female-focused market research and strategy, and word-of-mouth marketing programs that utilize the power of technology to connect like-minded consumers.
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