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Canadians scope out jobs, homes on-line: Study

Globe and Mail Update

Banking, looking for jobs and scoping out homes are three of the most popular on-line activities for Canadian adults, a new study says.

According to the Ipsos-Reid study conducted in June, more than half of Canadian adults with an Internet connection — 54 per cent - have used the Internet to research house listings.

The study indicates that researching real estate listings on-line is as popular among on-line Canadians as Internet banking (53 per cent) and looking at on-line job postings (55 per cent).

The study involved 1,000 telephone interviews with Canadian adults and 1,000 on-line interviews with Canadian Internet users in June 2004.