One of Toronto’s largest malls is breaking with tradition and swinging open its doors for the Easter Sunday holiday.
Toronto Eaton Centre says it will be open for five hours on the statutory holiday starting next March since shoppers tend to take a secular view of formal religious holidays.
Marketing director Meredith Vlitas says it should be up to consumers to decide whether they want to make a trip to the mall on Easter Sunday.
She says the mall’s status as a designated tourist destination exempts it from city rules barring retailers from opening on statutory holidays.
The move comes as Toronto city hall debates a proposal to loosen the no-shopping rule, allowing stores to run limited hours on some holidays.
The Eaton Centre announcement arrives nine days before a council subcommittee is set to tackle the issue.