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Inventor James Dyson at the launch of his new ball vacuum and heater fan in September 2011. (Rob Bennett/The Associated Press)
Inventor James Dyson at the launch of his new ball vacuum and heater fan in September 2011. (Rob Bennett/The Associated Press)

James Dyson reinvented the vacuum. Now he wants to remake the economy Add to ...

You have to drive far out into the West Country, through forested hills and ancient villages, if you want to find the last of the mad British inventors. His wide glass desk perches amid a clutter of aluminum tubes, DC-pulse motors, lithium-polymer batteries and whirring prototypes in a distant corner of a sleek, silver building that contains 1,450 engineers, accountants, marketing people, managers and lawyers, and not a single labourer.

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Behind that desk sits the silver-haired man who has become the only living British inventor every school kid here can name, a guy known for building actual things. Five years ago, that status would have been almost quaint. Today, it puts him in the political vanguard, both at home and, increasingly, across the Atlantic.

James Dyson's surname adorns an expanding array of bag-less vacuum cleaners, blade-less fans and washroom hand dryers that actually dry your hands. His private company claimed more than a billion pounds in worldwide sales last year, growing right through the recession.

Now, though, Mr. Dyson, 64, is even better known as the leading proponent of the suddenly popular idea that Western nations ought to return to manufacturing and exporting physical goods, after decades of shifting the roots of their economies to services, property and finance.

His call for an assemblyline renaissance has echoed far beyond Britain, where he was appointed a senior adviser to Prime Minister David Cameron's coalition government and has spawned a raft of policies.

In the United States, his argument has become a key front in the current electoral battle: Reindustrialization is a byword in many Republican primaries, such as this week's showdown in the Rust Belt state of Ohio. Meanwhile, President Barack Obama's lines on “green” manufacturing, innovation and education closely track with those of Mr. Dyson, who took to the U.S. airwaves last month, arguing that the school system should be far more oriented to science and engineering, especially in poor neighbourhoods.

The problem, he explains in his crisp middle-class English, is that countries such as Britain, which was known two generations ago as “the workshop of the world,” have had the factory stripped from their DNA.

“We're traders and exploiters, we're the City of London, that's our culture,” he says. “So you have a greater status if you go into banking than you do if you go to a manufacturing firm in Birmingham and make something real and export it, and create wealth that way. That's the problem – it's historical. It's in our schools, it's in our culture and it's in our government.”

In fact, Mr. Dyson, Britain's most famous manufacturer, doesn't actually manufacture anything in Britain. He hasn't done so for 10 years, since he was refused local permission to expand his Wiltshire factory and came to the realization, as thousands of other manufacturers have, that hardly any of the components of his machines were made in Britain any more. So why not move everything to Asia, where it's simply easier to build things?

“There ought to be huge advantages to manufacturing in England,” he says with an indignation that hasn't dulled over the decade. “This is where our headquarters are, it's where our managers are, our engineers. We've got two bigger offices in Singapore and Malaysia, and we don't want to do that – it's a logistical nightmare – but we're forced to do it.”

It's not the labour, he says. Few companies shift their manufacturing overseas because of lower wages; in fact, many of the factory jobs for companies like his require some postsecondary education.

“Wages are a tiny percentage of our manufacturing cost,” he says. “We'd happily pay British labour costs rather than Southeast Asian labour costs and not have to manufacture 8,000 miles away. The reason we went there is that we weren't allowed to expand, and all of our suppliers were in the Far East. Why buy a British plug cable made in Taiwan, ship that all the way back to England to install it, then ship that all over the world? The problem we face now is that China and the Far East are manufacturing economies, and shortly probably India and South America. And we can't compete with that. … It's the cost of our whole infrastructure, our employment laws and our skills … the management skills in particular. And we're a very expensive place to make things.”

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