Comedic spills pay off for SpongeTowels
Kruger Products pulled off a brand identity switch and mopped up share growth with an iconic creative approach
For Subaru smart is sexy
Quirky advertising from DDB put the Japanese automaker on Canada's all-wheel drive buying radar, broadening appeal and increasing share, and now they're making moves on the sports car market.
McCain's "real ingredients" revolution pays off
When the Canadian frozen food manufacturer ditched the unpronounceable, mad science-sounding ingredients in its product lines, health-concerned shoppers embraced the change, and now McCain's is expanding on its "All Good" recipe to success
Who are Canada's most effective brands? And how did they make it happen?
To find out which companies got the most ROI from their marketing, Canada turns to the CASSIES - the Oscars of the adworld when it comes to identifying campaign effectiveness, and sharing learning about connecting and influencing consumers.