TAXI 2 created El Tabador – a four-inch-tall Mexican wrestler in a blue mask and lime green Spandex tights – to represent the feisty underdog fighting for freedom from long-term wireless contracts.
Budweiser and Anomaly built on Winnipeggers’ pride in the return of the Winnipeg Jets after the team’s 15-year absence.
For Montreal’s Moving Day, Leo Burnett transformed packing boxes into both the medium and the message.
After 40 years, it was time for Gatorade to evolve.
By intertwining function with pleasure, the EOS brand imagery created by Juniper Park is unlike anything in the category – arresting and memorable.
With the January 2011 announcement that Target was taking over Zellers’ leases, the venerable Canadian retailer faced a unique challenge.
In the summer of 2011, BMW launched the new 1 Series M Coupé in Canada.
The Pain Squad app feels like a video game, prompting children to record their pain levels twice each day and rewarding them with badges and positive reinforcement.
For more than 25 years, auto-TRADER’s finely tuned balance of auto listings and active buyers helped make its magazine the best way to buy or sell a car in Canada.