Heather Murphy knows all about being busy. She is the mother of three kids, all under the age of four. If that wasn't enough, she and husband Craig Howes have launched GoTire, a brand new franchise business. In between, she and Howes have appeared on the top rated CBC Television show Dragon’s Den, where they pitched their idea to the always sceptical panel of business experts and about a million viewers. “It’s been a little bit of a blur,” admits Murphy with a bright laugh.
The Red Deer, Alberta based couple had run a successful group of custom window treatment franchises when the GoTire idea was born. Murphy was scheduling their fleet of vans and family vehicles to get the tires looked after when she had the eureka moment. “ Trying to juggle the times to get them all in the shop was so frustrating. I figured out that we were losing about $6,000 by having the vehicles off the road. I knew there had to be a better way.” Murphy and Howes concluded that there was a real niche in bringing a full tire service right to the consumer, whether it was at their home, business, even the roadside. They also decided to offer windshield repair and replacement and detailing. “It’s like three businesses in one,” says Murphy.
As of the end of January, GoTire had signed up eight franchisees and in early February, Howes started on a cross-country road trip, driving the unique GoTire vehicle, promoting the company. They are hoping that by the end of the year GoTire will have 50 to 60 franchisees. After that, who knows. Murphy has already fielded calls of interest from as far away as the Middle East and the United States. “Once people use our service, they’ll never go back to the traditional way of buying tires,” she says confidently.