FRESH COLOUR, FOR LONGER
Every time we wet our hair when washing it, colour pigment goes down the drain along with our shampoo suds. The John Frieda Colour Protecting products use patented technology which enters the cuticle, trapping water and blocking it from entering the actual hair. That reduces fading and tonal shifts, extending colour for up to 10 weeks*.
PROTECTION TAILORED BY SHADE
This complete portfolio of products is made to care for colour-treated hair, helping you to hold on to your colour longer, amp up shine, and provide tangle-free smoothness.
Sheer Blonde Everlasting Blonde Shampoo and Conditioner dials back the colour washout and loss of cool tones blondes have just come to accept over time – helping to keep that first-day blonde colour and texture, without brassiness.
Brilliant Brunette Colour Protecting Shampoo and Conditioner is ideal for minimizing the loss of that beautifully complex blend of pigments that makes brunette hair so stunning, and maintaining its super-shiny appearance.
Radiant Red Colour Protecting Shampoo and Conditioner traps and slows colour loss of red pigments, attracting light to show off even more intense colour and shine. Sadly, red pigments break down by UV rays faster than other colours, but the good news? These products contain UV protectants to keep the sun’s damage at bay.
Alain Larivée, John Frieda Canadian Creative Consultant, shares his best advice for making your hair colour last:
- Wash and rinse your hair quickly to reduce swelling of the hair shaft and minimize colour bleeding.
- Stick with the program. When used regularly during each wash, the John Frieda Colour Protecting shampoos and conditioners ensure that each time the hair faces water exposure, it is protected.
- Protect your hair during the hot, dry summer months, especially from chlorinated pool water. Before diving in, pre-wet hair with clean rinse water. Hair will absorb this water and limit the ability of pool water to soak in.
- Pat hair dry — don’t rub it. Increased friction means more damage to the hair surface.
*based on 4 washes per week