GO FROM NOTHING TO NOTICEABLE
Women with fine hair struggle with finding solutions for their slippery, hard-to-style locks, and often compromise the natural-looking volume they desire, for a sticky feel and ‘big-hair’ look after styling. The Luxurious Volume Collection is a line of salon-developed products that are specifically formulated to be lightweight and contain volume building technology that envelop strands from root to tip, leaving hair looking full and soft to the touch.
Harry Josh & Alain Larivée
Loving your hair after a salon blowout, but can’t do it at home? Not anymore. new Fine to Full Blow-Out Spray has a lightweight formula that transforms fine hair to appear noticeably fuller, smoother and softer by creating lift at the roots and throughout the lengths. Harry Josh, John Frieda International Creative Consultant, says, “after applying the new Fine to Full Blow Out Spray, turn your head upside down to allow gravity to lift your hair off the roots while blow drying.”
It all starts in the shower. new Touchably Full Shampoo and Conditioner are heat-activated by the steam of your shower, to gently cleanse and detangle hair, while applying patented volume boosting technology. This results in natural-looking fullness and easy-to-style tresses, even for women with baby-fine hair.
TOOLS AND TRICKS
Alain Larivée, John Frieda Canadian Creative Consultant, shares his styling secrets, just for fine-haired women: “My recommendation is to work with your blow dryer and use your favourite tourmaline or ceramic-covered round styling brush, because those heat up. Aim the heat from the dryer onto the brush versus the rest of your hair. Divide hair into two-inch sections with fingers and curl ends under using that brush to polish locks. Always finish with a blast from the cool air setting on each section before releasing hair from the brush.”
Alain’s suggestion for the best haircut to create natural-looking volume? “My favourite haircut for fine, limp hair is a ‘graduated bob’ as the elevation gives the appearance of fullness.”