IN THE BEGINNING
For many women, John Frieda is synonymous with an iconic hair product – Frizz Ease Original Formula Hair Serum. In fact, it all started 25 years ago. John was a talented hair stylist based in England, and while appearing on a live, popular morning show demonstrated his innovative ‘Thickening Lotion’. He styled half of a woman’s head using the Thickening Lotion and left the other flat with no product.
People called in during the show asking where to buy his products, and the clever Mr. Frieda had already lined up his Signature Line of products to be sold in 40 Boots stores just prior to the show. This Signature Line included the Thickening Lotion and a hair serum, now known as Frizz Ease Hair Serum. And the rest, as they say, is history.
At the time, circa 1988, hair styles often went one of two ways – either back combed, teased out and sexed-up ala Madonna or Blondie’s Deborah Harry, or cut into a sleek, short bob like Isabella Rossellini, or a longer, sophisticated version, like Michelle Pfeiffer.
Frizz-Ease Original Formula Hair Serum was created to help block out humidity and lock in the cuticle, transforming hair from frizzy to glossy with a unique blend of silicones that smooth and protect, when a few drops are applied on wet hair, before styling.
A QUARTER CENTURY LATER
Throughout the years, the John Frieda brand has grown to include countless products within collections geared to every hair type, including home hair colour, and specially targeted styling products specific to each woman’s hair needs. Here are 2 that we’re especially excited about this season.
Sheer Blonde Go Blonder Controlled Lightening Spray
Did you know 79% of blondes are colour-treated? Most blondes notice re-growth within 4 weeks of their last colour treatment, but aren’t quite ready to book another salon appointment so soon. Unlike any product currently on the market, Sheer Blonde Go Blonder Controlled Lightening Spray is ideal for DIY home root-touch-ups, as well all-over lightening and boosting highlights. Spritz into the roots, or all over, and with the heat of your blow dryer, hair is visibly lightened in 3-5 uses. Since we love your hair, this product contains citrus, chamomile and thermo-protectants. PS….this is the ideal product to use now, and get that head start on a lighter, summer-blonde look.
Frizz-Ease 3-Day Straight Semi-Permanent Styling Spray
Curly haired women often covet straight hair, and vice versa for straight-haired ladies. Girls with natural curls are using hot styling products more than ever (up to 84% from 43%) and even after 45 minutes with the flat iron, often the hair still doesn’t remain straight for an entire day.
With that in mind, the John Frieda brand created Frizz-Ease 3-Day Straight Semi-Permanent Styling Spray, which transforms curls into silky, straight locks, with results that last for up to 3 full days, or your next shampoo. Applied to damp, towel-dried hair before heat styling, the spray locks in the soft, shiny-straight look curly haired women love.