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Giving employees the ability to transition from the laboratory to the boardroom is a key strategy in L’Oréal Canada’s success. (Photo courtesy of L’Oréal Canada)

Giving employees the ability to transition from the laboratory to the boardroom is a key strategy in L’Oréal Canada’s success.

(Photo courtesy of L’Oréal Canada)

A Special Information Feature brought to you by L'Oreal

The Business of Science Add to ...

At L’Oréal Canada, the possibilities truly are endless. Just ask Liora Bensoussan, marketing product manager of Redken, who first came on board as a marketing summer intern.

From an early age, Bensoussan knew that science was the field for her, and she pursued her anatomy and cell biology studies at McGill University, joining the L’Oréal Canada team as a summer intern. The transition wasn’t as daunting as one might expect, however.

“During my studies, my time was concentrated in the lab and the library. It was all about building up my science knowledge and foundation,” she says. “Now it is more about taking the science apart. I get to dissect the Redken science into much more consumer-friendly terms.”           

It is just this sort of blending of the worlds of science and beauty that makes L’Oréal Canada such a unique company to work for. And one that gives scientists a platform to pursue a non-traditional route within their field. For Bensoussan, this means being able to apply her scientific knowledge to promoting a product that is as much about aesthetics as it is about technology.

“I still use my science training daily,” she says. “The three core values that Redken lives by are fashion, science and inspiration. There is so much value placed on the integrity of scientific technology as well as on our anatomical knowledge of hair. It’s refreshing to see how marketing and science really go hand-in-hand at Redken.”

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