When L’Oréal inaugurated its Global Hair Research Centre in Paris in April, it cemented the brand’s commitment to bringing the latest science and innovation to the forefront of their beauty offerings. Exclusively dedicated to developing cutting-edge haircare technologies, the centre acts as a breeding ground for hair colour, cleansers, conditioners and styling products that address the needs of every hair type and every culture.
“L’Oréal was founded by a scientist, and we uphold the belief that beauty is a science-driven domain,” says Patricia Pineau, scientific communications director of L’Oréal Research and Innovations in Paris.
To that end, the company offers a wide range of careers in science, from pharmacy, dermatology, biology, physics, genomics and chemistry to sociology and anthropology ethnology. “Our mission,” Pineau says, “is to develop products that combine advanced science technology with beauty, while also being safe and responding to the growing demand of diverse expectations worldwide.”
By blending the knowledge obtained from in-depth scientific research with anthropological analysis consumer insights that examines the needs of its global consumers, L’Oréal is able to develop products that are effective while also providing the user with a pleasurable sensorial experience. It’s what Pineau calls the push-pull interaction: “we are pulled by our consumers demands, concerns and even dreams and we push new research findings and cutting edge technology in products that wiIl be perceived as new and better We are pulled by our consumers who demand new knowledge and science, and we are able to push out new technology that no one else has discovered, like applying stem cell research to haircare product development hair biology and plant stem cell extracts in a hair care product."
Proving that beauty and science are a never-ending quest for L’Oréal.
Promoting the role of science has also been a long-standing mission for L’Oréal Canada. First, by recognizing and highlighting the outstanding work and careers of L’Oréal Canada scientists at every level of the organization. Second, through the L’Oréal Canada “For Women in Science” program with the support of the Canadian Commission for UNESCO where, every year, L’Oréal Canada awards fellowships to four exceptional women scientists who contribute to the advancement of science in Canada.
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