Margaret Domingo is a longstanding fan of the Clothesline program, which benefits the Canadian Diabetes Association. A donor for many years, she believes that even small contributions of her gently used clothing, electronics and small household items can make a big difference.
But this year, she also found out what it meant to be on the receiving end of an unexpected gift, when she won a trip to Walt Disney World in Clothesline’s “Life’s a Trip, You’re the Pilot” national campaign.
“It was a dream come true,” says Ms. Domingo, who took her husband, 21-year-old daughter and her friend on the one-week adventure in Orlando, Fla., which made them all feel “like little kids again.” Clearly the contest was a hit for Clothesline too, as the organization is currently running a follow up campaign, called “Bag It. Donate It. Win It!” which runs until November 30, with the same grand prize.
visit www.diabetes.ca/trip for more details.
Of course, the biggest benefactor overall is the Association and diabetes research. According to Janelle Robertson, Clothesline’s executive director of business operations, last year Clothesline netted $10 million, all of which went directly to the Association and diabetes research, education and the D-Camps program, which sends 1,500 kids with type 1 diabetes across the country to experience camp and meet others like them.
Another winner is the environment, as Clothesline diverts more than 46 million kilograms of clothing and household items from Canadian landfills each year. “That translates to a savings of 840 million kilowatt hours of energy,” says Ms. Robertson. “We figured out this year that’s enough to drive a car 41,000 times around the planet.”
Started in 1985, the national Clothesline program has 30 offices coast to coast and one in every province except Quebec, and maintains more than 2,000 drop-boxes across the country. Clothesline also works with schools, corporations, youth groups and offers free local collections, where residents can call to arrange a pickup in their community.
Ms. Robertson estimates that the Clothesline program will visit two million Canadian homes this year to collect donations and that another four million Canadians will leave items at drop-boxes. “The feedback we hear is about the convenience of having multiple ways of donating,” says Ms. Robertson. “That encourages people to repeatedly donate.”
By visiting www.diabetes.ca/ dropbox donors can type in their postal code in order to find convenient Clothesline drop-
boxes in their community. The main Clothesline website
www.diabetes.ca/clothesline offers a list of what items can be donated, including clothing, all cloth items, kitchenware, footwear, electronics and much more. “Anything that an individual would have in their home that they no longer need but that is in reusable condition,” explains Ms. Robertson.
The site also offers fun ways to get involved, like becoming a drop-box host, and provides links to learn more about diabetes and its prevention, the latest research initiatives and nutritional information and recipes.
57% of Canadians with diabetes cannot afford their medication and supplies
Janelle Robertson is Clothesline’s executive director of business operations
FACT Average cost of diabetes to rise 3.3 % per year in Canada