THOMASINA BARNES
From Friday's Globe and Mail Published on Friday, Jul. 18, 2008 1:47PM EDT Last updated on Tuesday, Mar. 31, 2009 8:18PM EDT
- 232 10TH ST., UNIT 32
- ASKING PRICE: $348,800
- SELLING PRICE: $339,000
- TAXES: $1,940 (2007)
- DAYS ON MARKET: 11
- LISTING AGENT: Ian Su, Multiple Realty
After their home was rotated through three real estate agents and spent a year on the market, the owners of this 1,160-square-foot townhouse were desperate to sell.
But they wanted top dollar, says agent Ian Su, who took over the listing.
"I like a challenge," says Mr. Su, who calls himself Mr. Positivity.
"And I guarantee clients a sale, within 28 days at top-dollar price, with $1,000. If I don't sell their home in 28 days, then I lose $1,000."
The two-bedroom, two-bathroom townhouse is located in the Cobblestone Walk development which features private patios, secure underground parking and is within walking distance of the SkyTrain, schools and parks.
Mr. Su evaluated the townhouse and came up with a "top-dollar" price of $340,000.
To draw that amount from a buyer, he recommended that the sellers list it at $348,000.
"The owners were hoping to list at $358,000. But I recommended that it would actually hurt the sale.
"In a hot market, sellers can ask a lot more and people will still come. But not in today's market," he says.
"The price has to be right, otherwise, people will not even try an offer."
Most important, Mr. Su says, is to sell a property while it is still "fresh."
"Once a property becomes an old listing, it's too late to adjust the price," he explains.
"Buyers have 10 times more interest in a new listing than an old listing that couldn't sell for 100 days."
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