Globe and Mail Update Published on Wednesday, May. 14, 2008 6:27PM EDT Last updated on Monday, Mar. 30, 2009 4:00PM EDT
To view this video you need to upgrade your Flash Player
Download Flash Player from the Adobe website.
Fredrick Marckini is the Chief Global Search Officer for Isobar. Marckini founded iProspect. Marckini is a leading expert in the field of search engine marketing. He was the opening keynote speaker at the Search Engine Strategies 2008 Conference that recently place in Toronto. Marckini serves on the board for the Ad Club of Boston, and was a founding board member of the Search Engine Marketing Professional Organization (SEMPO). Mr. Marckini earned a bachelor's degree from Franciscan University in Ohio. Business Incubator reporter Rosa Soo Young Park asked him what small businesses should be aware of when it comes to search engine marketing.
Download podcast (right-click and choose 'save as')
Join the Discussion: