Crystal Dallner maps out her working day carefully. Phone calls, meetings and e-mails can't clash with mealtime, naptime, or playtime.
Ms. Dallner, 28, started her own marketing business a month after she gave birth to her first child Jacob. Now, she balances running Outright Communications out of her Edmonton home with being the primary caregiver to her one-and-a-half-year-old son.
While she loves being with Jacob all day, she struggles with her decision. "I think about going back to the corporate world all of the time. I think about what it would be like to have that corner office or to be able to brainstorm with other people."
The ranks of self-employed women are growing. According to Statistics Canada, the number has climbed 18 per cent to 876,600 last year, from 744,800 in 1996. That compares with 14 per cent growth for men. Women between the ages of 25 and 54 make up the bulk of the skirted self-employed.
In recent years, a minor industry has arisen around the need to provide moms -- some of whom left high-rolling corporate careers to raise their bundles of joys -- with the tools they need to kick-start and succeed as entrepreneurs.
Of course, not all moms have the desire or energy to start a business. Some want to just enjoy their children, attend parent-teacher meetings, bandage skinned knees and watch ballet recitals.
But if child-rearing is unfulfilling or financially impossible, running a business from home can be a good way for women to keep a hand in the working world and avoid getting trapped on the mommy track.
Kathryn Bechthold, one of Ms. Dallner's clients, knew the nine-to-five grind would not give her the freedom she needed as a mom. To help women such as herself, she founded Mompreneur Networking Group Inc., which, among other things, organizes seminars and hosts newsgroups.
Ms. Bechthold also publishes The Mompreneur, a free magazine geared to moms who run or are considering running a business from home. The year-old publication has been able to attract advertising; about 10,000 copies are distributed at 250 locations across Calgary and the online version can be found at mompreneur.com.
Topics vary: January's edition was about how to write a business plan; February focused on networking; March addresses workflow systems; April will tackle resiliency -- how to remain in business during the tough first year.
"The magazine provides information about how to balance running a successful business and being a good mom -- basically having two full-time jobs," said Ms. Bechthold, who herself fulfills both roles by being hyper-organized and working evenings and weekends.
Her advice for those just starting out is to write a one-year business plan that includes a cash flow summary and market research, establish a marketing budget and make sure to apply for credit and loans while they still enjoy a steady income from former employment. When possible, hire bookkeeping and legal experts and try to keep personal expenses and assets separate from the business venture. She stresses the importance of finding a mentor and networking groups.
The work-at-home-Moms she knows have launched all manner of home-based businesses, from catering to headhunting companies.
"Women are saying they want to have more control over how much time they spend with their families," Ms. Bechthold added.
Toronto-based career counsellor Colleen Clarke says running a business from home can be tricky, particularly if the offspring are young. "The thing you need to watch is that you are not on the phone and your kid is yelling 'mommy, mommy' in the background," she said. "That just can't happen."
However, she believes work-at-home moms who later decide they want to re-enter the corporate world should have no problem getting hired, provided they have been keeping up with their skills. "You are valued, because you now have management and leadership skills."
