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St. Joseph to cancel The Look, Fashion18 Add to ...

St. Joseph Media says it is suspending publication of its Fashion18 and The Look magazines after their next quarterly issues, "as part of an overall growth strategy to focus on its core brands." The last edition of The Look, which described itself as Canada's largest-circulation fashion magazine, will be distributed through newspapers that carry it between Nov. 17 and Nov. 19, privately held St. Joseph Media said yesterday. The final Fashion18, "the Canadian teen's best girlfriend," will be on newsstands Nov. 13. Both magazines made their debut in 2002. "Advertisers' support -- although favourable -- has not reached the levels needed to sustain them," the company said. CP

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